Women and children are among the fastest-growing homeless populations in the country.

Shelters offer temporary housing without addressing the root causes of homelessness, such as unemployment, mental health conditions, and domestic violence. St. Mary's Center for Women & Children is built for the longer problem. Families move through a step-down continuum measured in years, from shelter into transitional housing into permanent homes, with case management and clinical care following them the whole way, organized around four pillars: stable housing, life skills, behavioral health and family medicine, and education and employment.

St. Mary's Center for Women & Children launched a capital campaign to fund its multi-phase campus expansion and double the number of families served. Their Dorchester campus sits atop Jones Hill in the former St. Margaret's Hospital, a maternity hospital that served the neighborhood for over a century. The expansion would turn it into dignified living and service spaces.

I came in at concept and worked toward the capital campaign. The Center was breaking ground on its expansion, and the identity had to be in market before the first donor ask. I developed several territories for the rebrand. Life's Journey moved forward. The route to stability is rarely straightforward, and the identity takes its shape from the unpredictability families navigate. I drew the mark, developed the guidelines, and designed the campaign landing page and presentation templates so the Center could apply the identity on its own.